DO SHOES AND BAG HAVE TO MATCH?

Since you googled the same question, I guess you wonder whether shoes and bag should match in 2019, too. I feel you. After all, there are so many brands making matching bags and shoes right now. Including some of my favourite brands, Bottega Veneta, Stuart Weitzman and by Far.

Nevertheless, the answer is NO. At least NOT YET. This fashion trend might come back in fall 2020. But fingers crossed it doesn’t.

No, I really don’t want matching bags with shoes to become fashionable again. After all, I have an academic background in finance and macroeconomy and seeing matching handbags and shoes worries me.

Yes, same as the length of the skirt, matching bags and shoes indicate a change in global growth.

Anyway, more about macroeconomic indicators related to this fashion trend a bit later. You need to learn about how matching bags with shoes even became a thing, first.

WHEN DID MATCHING BAG WITH SHOES, BECOME A THING?

Believe it or not, but at the beginning of the 1950s, women didn’t care much about the accessories. The post-war lust for accessories faded away by the 50s. And the sale of bags and other accessories gradually declined.

So to bust the sales of handbags and other accessories, the advertisers came up with the idea of setting a new fashion trend. The trend of mix-and-match clothing.

All the fashion magazines, newspapers and TV ads soon became full of women wearing matching outfits.

Not long afterward, this trend became big, and women all over the USA and Europe began to match their outfits. Including buying bags and shoes in matching colours.

To keep the demand for matching handbags and shoes growing, the department stores started to place shoes next to the handbags. Usually on the ground level. Making sure women saw matching bags and shoes the moment they stepped in.

And the shoes and handbags stayed on the ground level of many department stores for years.

Until 2013 (give or take one year) to be exact; when the global economy recovered after the biggest economic crises in modern history and the department stores realised people have different expectations nowadays.

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